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Triggered Direct Mail Gets Results for Marketers, Revenue for Printers
More and more printers are re-charging their revenue by complementing their print offerings with marketing services that take advantage of the personalized data and immediate responsiveness of digital communications. Among the top offerings: triggered direct mail, a service that when done well, gets the right message to the right person at the right time.
The service works by responding to various consumer activities with targeted and personalized messages, usually sent within 24 to 48 hours, while the action and motive are fresh in the consumer’s mind. This is likely to capture the attention of a highly qualified prospect at the peak of their purchasing probability.
The key technology enablers of these programs are intelligent, automated workflow systems and high-speed, high-quality digital presses.
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What You Missed
Noel Ward Editor@Large
If you have medium- to large-size Ricoh presses and printers and didn’t go—and you probably did get an invitation—you missed an opportunity to learn how to make your operation more efficient and profitable.
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