 B2B Marketing Wins Accumulate With a Digital Approach to Product Labeling for Speed North America Sponsored by Xeikon Download Free White Paper Here |
 |
What’s In Your Warehouse?
(Are You Sure?)
by Noel Ward, Editor@Large In an average week you process what, 50 jobs?100? 150? 200? Let’s say about half of each job hits the mail or goes out to the customer. The rest goes to shelves in your warehouse so it’s ready when the client needs it. Juggling all this—and making mon-ey from it— requires… • Exact counts for all the work produced for a customer, which may include outgoing and response envelopes, pre-prints, corrugated containers, labels, posters and point-of purchase displays, product samples, fulfillment kits, and more. Even staples. Some of this may include items from other suppliers be-cause you handle the printing and shipping. It all goes through your ware-house and has value attached. • Knowing precisely what you used in preparing the most recent job, including substrates, ink, toner, staples, envelopes, containers, inserts, fulfillment kit parts, and more. This tells you what needs to be ordered for the next job so it will be on hand and so you can charge for it. This is just for one customer. And you have dozens of customers and their jobs, each with varying degrees of complexity. Link to Article |
 IN PLANTS NEED LOVE TOO #3 in the Print In the Eye of the Buyer Series Download Free White Papers Here |
