Where You Gonna Go When the Volcano Blows?
by Noel Ward, Editor@Large
It is fascinating how conversations in this aberrant age change directions and how points of view evolve over phone calls or emails or text messages instead of over dinners and drinks. Some recent conversations have been with print business owners, C-level types at print industry suppliers, and a couple of free agent industry analysts. One topic was how the Great Recession of 2008 and 2009 had a culling effect on print providers who had been hanging on by their fingernails. Back then, through consolidation and closures, the industry contracted in a big way. That today’s version of economic catastrophe will probably be worse is hardly encouraging, but there are ways to beat back the wolves howling at the door. While not without pain, and as dark as things may be, there can still be a path forward for those who act, rather than stand and watch. Link to Article