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How to Stop Chasing Color and Increase Profitability
By Noel Ward, Editor @ Large
Chances are, you’re seeing more and more jobs that require full color—it may be even most of the ones coming in, given the rapid increase in digital short-run printing. With that demand comes the need for color consistency, reliability and predictability, so you have to set and satisfy customer expectations for how colors will look on the printed page. And that is not always easy.
In addition, accurate color is especially important for “brand” colors and is further compounded by the use of different substrates, print engines and software providers. The result is a moving target that increases the cost of printing through added labor and the time required to ensure colors meet expectations while providing the predictability, consistency, and reliability you need. Read the story
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Key Steps to Workflow Automation
What works and what doesn’t? What is making you crazy and keeping you up at night? Where is the money going? And how about the profits? Article by Noel Ward 
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