By Noel Ward, Editor@Large |
Have You Been Corrugated Lately?
Beyond This End Up
On any given week one news source or another runs a story about Amazon. The stories go on and on about the company’s outsized influence, its enormous market capitalization, the impact its facilities have on real estate values, local infrastructure, and more. They all miss one thing: Amazon’s indelible impact on corrugated packaging. Corrugated containers are simply the most practical way to ship a much of Amazon’s products, and cardboard—the generic term for corrugated packaging—is cheap, reliable, readily available, and often precut to meet a variety of needs. The majority of Amazon packages are flung around the U.S. in corrugated boxes wearing the two-color Amazon logo. Continue the Story |
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Triggered Direct Mail Gets Results
for Marketers, Revenue for Printers
More and more printers are re-charging their revenue by complementing their print offerings with marketing services that take advantage of the personalized data and immediate responsiveness of digital communications.
Read the Article.
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Print Embellishment Goes
Straight To The Bottom Line
InfoTrends reported that interviews with more than 100 print customers demonstrated an appetite and willingness to pay premiums of 24% to 89% for special effects, over CMYK-only printing. They also indicated embellishment could apply to a significant portion of their work. Embellishment options can include hot foil stamping, spot gloss UV, embossing, debossing, letterpress, diecut shapes, lamination, duplex, triplex, gold foil, silver foil, copper foil, white foil, black foil, clear foil, etching, and laser cutting techniques.
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