By Brian Segnit, Worldwide Product Marketing Manager, Xerox Corporation |
Rockford Finds Big Opportunity in Pushing the Envelope
Short-run, 4-color, digitally printed envelopes bring new value while lowering costs and boosting productivity
Rockford Litho Center (RLC), Rockford, Ill., has differentiated its business in recent years by helping its customers make the most of their envelopes’ communications value.
A key to developing this capability: moving from offset envelope production to full-color digital, where envelopes can be produced as efficiently and simply as standard print jobs. RLC now has lower production costs while providing new value: color matching that improves branding, personalization that grabs attention, and faster turnarounds that improve timeliness.
RLC is not alone. A December 2018 survey of the largest in-plants in the United States by In Plant Impressions magazine found that digital envelope printing equipment was No. 1 on the respondent’s technology acquisition wish lists. Some 42 percent cited plans to acquire the technology in 2019. Continue the Story
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Where Are We Now?
by Noel Ward, Editor@Large
Learning new stuff that will help your business can be something of a chore. Raise your hand if you’ve ever dozed through PowerPoint presentations at a conference where the drone on the stage read the copy off the slides. Or when, sitting in your office, you’ve struggled through documents that were sure cures for insomnia. Then you passed those dreary pages to your staff, who gave up after the second page, knowing there wouldn’t be a quiz. Ahh, yes. I see the hands going up.
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Zero Setup Time:
Myth Or Reality?
As the twenty-first century opened, Koenig & Bauer had already anticipated the need for the coexistence of conventional and digital printing, and had begun to develop the technology that is today empowering offset printers to meet those challenges.
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