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A Duplo Upgrade As A Weapon Against Commoditization
Change is generally good – especially when it improves productivity and lowers job costs - but the speed at which new technology can be rolled out also means a narrowing time window of competitive advantage. Commoditization follows rapidly on the heels of progress, and staying off the treadmill means adding value to the print printing process, either through more efficient production or the ability to offer capabilities that the competition can’t.
That observation may be even more relevant in the after print space, which currently offers more opportunities for automation and artificial intelligence. In fact, the area of post print finishing may be the most exciting sector in the business in terms of innovation. Continue |
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Triggered Direct Mail Gets Results
for Marketers, Revenue for Printers
More and more printers are re-charging their revenue by complementing their print offerings with marketing services that take advantage of the personalized data and immediate responsiveness of digital communications.
Read the Article.
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Instant October Trade Show Survey
Come On! Only 5 Questions PRINT 19 and PRINTING United are squaring off in October.
Will you be at one of them? Both? Neither? Please take our 1-Minute survey to tell us about your plans for the two big fall shows! Take The Survey. |
