Why Would Anyone Want To Go To A Print Shop?
A capable digital storefront can be every bit as important as a solid workflow and both are absolutely critical to success.
The first time I got a good look at what is now called a digital storefront was in the demo center of some software vendor. For an hour or so of a spring afternoon I listened to another legend of how spectacular the world was going to be, you know, in about six months when every printer had a digital storefront and all the barriers of distance and access were erased. Then they talked about workflow, which was really the story du jour. Fortunately, this was right before cocktails and the very cold and dry martini went down smoothly. Read The Article