Navigating the New Customer Landscape
Enhancing the Print Customer Connection (Part 3)
Do you fully understand your customers’ needs and have ways of managing their expecta-tions? The reason I ask is because printing has become just one part of many customers’ media choices. A NEW STUDY by NAPCO Research on behalf of Canon USA shows that being a resource for your customers helps ensure that print can remain part of their communications needs and that your business can handle it correctly, efficiently, and blend it with customer’s other media choices.
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