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A Good Estimation Tool Is A Game Changer In the face of fierce market competition, higher sales do not necessarily reflect real profit. So, finding a print-specific estimation tool that generates accurate quotes on an array of printing and finishing devices is a must, but the search can be very challenging. |
 The Video You Really Need To Watch Modern offset press performance comes with several nuances. Chris Travis, Director of Technology at Koenig & Bauer, shares some details. View The Video |
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Turning Sustainability into Cash.
Your press may be costing you money It is always interesting to talk with people who do different things for a living. Builders, fishermen and ski patrollers, for example, spend most of their time outdoors and have different perspectives on climate change. Sustainability: the greatest challenge of our time— Wading through the claims of the digital press makers, I wondered about the offset side, where most printing is still done. Knowing German press-maker Koenig & Bauer takes sustainability seriously, I reached out to Walter Chmura, VP of Technical Sales at K&B, to find out how companies running offset presses can make money while using environmentally sustainable practices. I’ve found Chmura to be a good source because he has spent time running a large press, knows the good and the bad, and can talk about what is going on without pushing product. By Noel Ward, Editor@Large Read The Article |
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THE DIRECT MAIL OPPORTUNITY Direct mail can be a superb and compelling way of reaching a target audience with unique, personalized messages that generate revenue. Relevant, personalized or customized direct mail is opened, kept, read more than once, and gets people to pull out the plastic. |
