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  1. gordo

    Charging for a Rush Job

  2. gordo

    Hard Color Proof Workflow - Do you have the Customer Send the proof back signed these days?

    I understand. But it may matter if you have to pay by either reprinting the job at your cost or by discounting your bill. I have been involved (as a technical witness) in legal disputes between print buyers and printers where the printer is not willing to eat the cost of reprinting a job to...
  3. gordo

    Hard Color Proof Workflow - Do you have the Customer Send the proof back signed these days?

    The key to how you use proofs and proof OKs is to understand the primary function of the proof. The primary function of a proof is to mitigate liability. Put another way, if the job fails to meet the customer's expectation - the proof can help establish who pays to correct the failure. So, the...
  4. gordo

    Using the New AI Image Generator "Text to Image" in Adobe InDesign

    Adobe has stated that images produced in this way can be used for commercial purposes, and will compensate the user in the unlikely event that any copyright infringement claims occur. Adobe states that 'In general, you may use outputs from generative AI features commercially. However, if Adobe...
  5. gordo

    Using the New AI Image Generator "Text to Image" in Adobe InDesign

    Just to be clear - these are not royalty free stock images that are called up by the text prompt. They are images created by AI that did not exist before one writes the descriptive prompt to generate them. Adobe's AI, like other AI generative apps is using images that are stored by its customers...
  6. gordo

    Office Coffee

  7. gordo

    The Website

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  8. gordo

    Bumping Your Job

  9. gordo

    Prinergy, Plates and Calibration

    A small observation, the age of a press is typically measured by number of impressions rather than years. Even Heidleberg windmill presses from the 1920s are still being fixed and kept running.
  10. gordo

    Prinergy, Plates and Calibration

    Mystery plate? Recycle it. How the press is running usually doesn't mean very much to management. The approach I suggest when asking management for change has worked well in many shops. Make your pitch based on economics - after all, no profits means no business and hence no jobs...
  11. gordo

    The Website

  12. gordo

    Prinergy, Plates and Calibration

    YES!
  13. gordo

    Prinergy, Plates and Calibration

    I think you need to calibrate your pressman. Normally the person that's doing the initial installation would set it up to deliver a robust image on the plate and explain how to measure the plate should you wish to do so. Typically the plate imaging will be consistent and only a concern when...
  14. gordo

    Prinergy, Plates and Calibration

    What do you mean by "calibrate"?
  15. gordo

    Mansplaining

  16. gordo

    Epson Proof Resolution Setting

    For a bit of clarity… the 2400x1200 dpi you quoted for the Epson is not the resolution - it is the addressability of the device. Different printers with the same quoted dpi can have different resolutions.
  17. gordo

    If you watch the eclipse

    If you watch the upcoming April 8 eclipse - while everyone is looking at the sky - take a moment to look at the shadows the eclipse casts. You might see little versions of the event. Here, for example, is what the shadows of the 2019 partial eclipse looked like: And here I made a fist with my...
  18. gordo

    The CEO Visits

  19. gordo

    How to judge paper quality?

    A couple of things to keep in mind about whiteness and brightness: Understanding paper brightness and whiteness
  20. gordo

    Invisible photo printing techniques: equipment and ink.

    Explore this website: Homepage | SICPA

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