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    Expert Qualifications

    Your answer is in the question. "Zero knowledge" but plenty of bluster. What is the nature of advertising? Gently put, advertising is simply bluster to overwhelm people's present behavior. A word to the wise: if you must deal with ad agencies, mark up your costs AT LEAST 80% on the jobs you'd...
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    Care to Quote???

    Quite normal in our business. As a trade shop, we'd come in at about $275 FOB our doors and be happy. If our trade customer asked how much to charge the end retail customer I would tell her "between $350 and $600, depending on what you think you can get." Usual market around here would seem...
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    Fanapart adhesive cost

    Does anyone know why carbonless fanapart adhesive is so doggoned expensive? We are presently paying more than $200 a gallon for this stuff. As I remember: decades ago the stuff was about $40 a gallon in quart containers, which was high, but not like this. We presently buy Appvion brand, which...
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    Bulk FedEx Barcode Scanning

    First thing to remember about this is: You are not the first customer to need what you're looking for. This is a common challenge and any carrier who's been around for awhile has a GOOD solution. It's just that "front line" sales and service don't always know everything. So... Ask your contact...
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    Unit price or total price?

    There's nothing wrong with such people, as I see it. BUT you have to make sure your charges cover their eccentricity. Many times things like folding are done on-line with mailing, for example. Or boxing is not needed when mailing with trays, but IS needed when Billy and Bobbette show up to take...
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    Never Seen A Contract Like This > Printing contract whats normal ?

    As the others have remarked: (1) sub-contracting is a usual procedure in the graphic arts field (as well as almost any other manufacturing field). Find out their concerns and see if you can allay them. Make sure you do not overstate your capabilities: this stipulation in contracts is often the...
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    Asking for a Discount

    I'm gonna bet that she was getting it from a forms house that was printing on "standard weights" of about 17#. Stuff like that, run on a Didde-Glaser, CAN be dirt cheap and still make money for the printer. Especially if it is ganged. If you want that kind of stuff, try to find a "trade" forms...
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    You know you're old when . . .

    You know you're REALLY old when you would have gotten 3¢ deposit back when you returned the bottle.:cool:
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    Job Pricing help...

    Trade shop here. We'd come in about $8.75 and have them ready in 2-3 days. Our pricing is a bit higher than a lot of you: we almost always run oversize and make final trims. If a broker asked what they price could sell it for, I'd shoot from the hip and say about $11.50-$12.00.
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    Polar Powermax PM Junior 28 paper cutter - schematic needed

    We are trying to find a schematic for a little ol' 28" cutter we've been using for years. (Yeah, we've got a Polar 36 and 45 and a lot more... but this is perfect for some jobs that need a bit of babying.) We need to find an electrical schematic for this little one. We've got a parts manual...
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    Ah, budgets

    I come from a different mindset entirely. (It might be part of the reason we are growing at least 5% a year ;)) Never take a machine from the floor unless it is counterproductive. Fill every machine and buy more machinery (used if possible) to make up the increased volume. The CFO's "trim it...
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    Fuzzy White Text on Maroon Background

    This is on a digital press, so I'd call in the tech and show it to him. It looks like what cec-prepress says: out of register. On the other hand, the problem is also that the creator of the "art" has less than 30 years under his/her belt: thirty years ago NOBODY would have reversed type 9 pt or...
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    Do you use this term?

    I am familiar with it as are our older press operators. The younger folks in our shop will generally refer to the "black plate" even if they mean the layer of the digital file used to create the black plate. If they had film, I suspect they would still not refer to the image itself as the...
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    Barcodes for bookletmaker...

    From the little I've seen on this, it looks quite promising. Our shop would probably not implement it until it's a mature product, which would be several years down the road. But if you're having trouble in keeping sigs in the right places, this might be your solution. After all, one long run...
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    Printer turns down work

    "Freedom of the press is guaranteed only to those who own one."
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    Direct Mail

    The mail is still a fantastic fall-back system for communications. Imagine for a moment that a disaster occurred that made electronic communication impossible. Imagine that you had to get word to someone... you'd have to use the mail or some other "material goods based" communication system...
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    Print Sales Dilemma

    So regrettably true. Superman and Wonder Woman have nothing over printers.
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    Print Sales Dilemma

    Any press is good press, whether C&P, Kluge, Heidelberg, Komori...
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    Print Sales Dilemma

    That's why there are trade printers.;) Thanks for the plug, Gordo!
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    What type of binding is this? Please see Image

    Additional information: If you DO need the pin-feed holes, there are plenty of business forms trade houses that can produce this job. If your customer IS feeding the forms through an old-style dot matrix printer, using the pinholes to help guide/pull the forms through, you will want to ask for...
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