I think you may have misconstrued some points of the article.[SNIP]
Quite possibly. It was early in the morning so I reread the article.
I am a proponent of expanded gamut printing, but I feel the driving force behind expanded gamut is less about visual appeal as it is reduced cost/time to shelf.
That's where I agree with you but both you and I disagree with the article. And it's why I would not give it to sales people.
He makes these points (I've used quotes from the article)
The issues with simulating spot colors out of extended process screen tint builds:
1- "Tints vary more than solid colors."
2- "The brain is more sensitive to "blocks" of color than to images."
3- "ICC profiles are not very good for seven-color process colors." (But he does mention a solution.)
4- "Print consistency." Basically a restating of tints vary more than solid colors.
5- "Proofing is not perfect."
6- "Visually, spot colors created by extended gamut are not as accurate as the spot colors themselves."
The benefits:
1- "It's more economical because you save time in makeready and you can gang jobs."
2- "Images can be much better."
Bottom line take away from the article is that simulating spot colors out of extended process screen tint builds is problematic but you can save time in makeready and you can gang jobs. Instead, the key benefit of extended process printing is in making the images much better so that "With enhanced graphics we can catch the consumer's eyes with creative packaging ideas."
That's not the message that I would want my sales people to get from an investment in Spotless technology (or any other process spot color simulation solution).
best, gordo