Xerox Unveils New Corporate Identity

[Cory Smith]

Today Xerox unveiled a transformation of its corporate identity �designed to reflect today�s Xerox, a customer-centric company built on a continuing history of innovative ideas, products and services that meet the needs of businesses small to large.�

The Xerox logo is now a �lowercase treatment of the Xerox name - in a vibrant red - alongside a sphere-shaped symbol sketched with lines that link to form an illustrative �X,� representing Xerox�s connections to its customers, partners, industry and innovation, and designed to be more effectively animated for use in multi-media platforms�.

New Xerox Logo

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Any opinions on the new logo

 

[aedelman]

Re: Xerox Unveils New Corporate Identity

It's sort of like when Bell Atlantic changed to Verizon. It takes some getting used to.

 

[DavidMa]

Re: Xerox Unveils New Corporate Identity

it's like the new quark logo (actually it's old by now), wonder who they stole... er... borrowed that from?


whatever...
way too much free time at these places

 

[doubting_thomas]

Re: Xerox Unveils New Corporate Identity

yawn...

 

[Fiz]

Re: Xerox Unveils New Corporate Identity

Xerox can change their logo all they want. Wont change anything else about the company. Been there, done that, not gonna do it again.

 

[mharis.email]

Re: Xerox Unveils New Corporate Identity

is there any resons for changing logo? and what,s wrong in the pervious style.


Best Regards

Qureshi

 

[Hal Kohn]

Re: Xerox Unveils New Corporate Identity

The new design is great. It caught my eye!
Can I have 20,000 copies of it by 2:00?

 

[dancingfox]

That was/is a great company to work for.