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Life After the Industry Measure/TrendWatch GA

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  • Life After the Industry Measure/TrendWatch GA

    Many of you know me from the Industry Measure, and my articles are often fodder for threads in these forums. As many of you may have heard, the Industry Measure closed at the end of last month, but Richard Romano and I will continue producing reports and generally irritate the industry.

    We'll continue to write under our own names, but we'll be sharing an email list and things like that to continue to synergize, which we have always done well.

    If you want to be on the new mailing list, please send an email to Debbie Papineau at

    Also, just before IM closed, I launched a series of customer education tools/primers for marketers on digital printing, 1:1 printing, and Web-to-print. IM has allowed me to keep that intellectual property. For now, updated versions of those reports can be found on my temporary sub-site Eventually, I'll move them to another location, but at the moment, all of the cool company names I think up are already taken. Once I find one that's NOT taken, I'll set up a separate site.

    There was also a lot of interest in the comparison chart on digital presses (top-level press specs in a side-by-side comparison in a spread sheet) I did. I'll be updating that shortly, too, and releasing it under my own name. I'm also in the middle of doing one on PURL software.

    Richard's blog and industry analysis have also found a new home on his Media Trends site (

    So, spread the word. IM might be closed, but for better or for worse, Heidi and Richard refuse to go away.

    Heidi Tolliver-Nigro

    Edited by: Heidi Tolliver-Nigro on Apr 20, 2008 6:24 AM

    Edited by: Heidi Tolliver-Nigro on Apr 20, 2008 6:29 AM

  • #2
    Re: Life After the Industry Measure/TrendWatch GA

    My permanent site is now live -- Digital Printing Reports ( All three reports in the Marketer's Primer Series (digital printing, 1:1 printing, Web-to-print) are now available and have been refined and updated from the versions released through the Industry Measure.

    —Heidi Tolliver-Nigro


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