htollvr
Member
Last year, VistaPrint bought 21 HP presses. What is it doing with them? HP disseminates a "case study" in which it talks about how great the presses are, but it never says exactly how it uses them. I asked the PR folk, and they say that VP is using them for the same applications it already offered, just in shorter runs. This doesn't make sense, since they are already mass-ganging jobs.
So what am I missing? Did VP have a minimum order that it now lifted? VistaPrint is now in the business of printing 10 business cards instead of 250? If so, then it can't be charging rock-bottom prices for them. Is it preparing to commoditize the 1:1 printing market, too? If so, then it doesn't need 21 presses to work out the kinks.
Anybody know what VistaPrint needs its 21 presses for?
Thanks,
Heidi Tolliver-Nigro
So what am I missing? Did VP have a minimum order that it now lifted? VistaPrint is now in the business of printing 10 business cards instead of 250? If so, then it can't be charging rock-bottom prices for them. Is it preparing to commoditize the 1:1 printing market, too? If so, then it doesn't need 21 presses to work out the kinks.
Anybody know what VistaPrint needs its 21 presses for?
Thanks,
Heidi Tolliver-Nigro