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  1. gordo

    The Test

    I think it's critical that anyone in the business of color reproduction be tested for color discrimination using the Farnsworth Munsell 100 Color Vision Hue Test. If nothing else to help them uncover any difficiencies in their ability to discriminate hue differences. (sidebar: the some of the...
  2. gordo

    The Test

    Said the blind press operator!
  3. gordo

    The Test

    And for women it's 1 out of 200. Considering that most professional print buyers are female, that might cause a bit of a color communication disconnect during a press approvals. An old RE:Print:
  4. gordo

    The Test

  5. gordo

    Press can't match proofs after years of little trouble

    Snipped for clarity. Title. Press can't match proofs after years of little trouble. You seem to be saying that you used to be able to align your press work to the proof but now you can't? Apparently something has changed in your process. Wouldn't it be better to figure out what changed and...
  6. gordo

    On the Job

  7. gordo

    Substrate Storage

    Why not have what you want custom made?
  8. gordo

    The Small Supplier

  9. gordo

    Describing color shift tolerance in layman's terms

    To be clear, if you're explaining color variation to print knowledge deficient people then you need to show them examples.
  10. gordo

    Describing color shift tolerance in layman's terms

    No. SIDs are an indirect measure of ink film thickness - not color. Ink film thickness is critical to the mechanics of offset lithography which is why it is important to the press operator. As I previously wrote, variations in color is very hard to communicate which is why SWOP and later...
  11. gordo

    Describing color shift tolerance in layman's terms

    Being pedantic about it: danremaley wrote: "That's why GCR is applied to decrease deviation of near neutral items." gordo: GCR is applied wherever the three (CMY) chromatic colors print - not just near neutrals. SheetSqueezer wrote: "I think FM screening helps to reduce that [color variation]...
  12. gordo

    Gray's and Tan's

    Yes, that is the purpose for light magenta and cyan - to smooth out pastels/light tones because the droplet sizes/splats of ink are large and dark and therefore very visible making those tones appear grainy.
  13. gordo

    offset printing with micro text

    Three things: 1 Imaging of the plate will need to be a minimum of 2400/2540 dpi 2 Ink/water balance and impression cylinder settings will be critical 3 The substrate you're printing on needs to be able to resolve the text On a sidebar, even though it's one color job, it might happen that you...
  14. gordo

    Business Growth

  15. gordo

    London Evening Standard to close daily newspaper

    And on your fingers!.
  16. gordo

    London Evening Standard to close daily newspaper

    And for interesting reasons - the newspaper said it has been hit hard by the introduction of wi-fi on the London Underground, a shortage of commuters owing to the growth of working from home and changing consumer habits. Closing the Evening Standard will mean that for the first time in...
  17. gordo

    Awarding the Job

  18. gordo

    Approving the Match

  19. gordo

    Love Your Job

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