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This might give you a chuckle: Conservatives in chocolate bar blooper - Printweek

This says it all: "I didn't send a dummy copy as I honestly thought it would be impossible to get wrong" That "dummy" is the proof as much as a color proof is used by a press operator.

Good luck with your initiative. So far educating designers doesn't seem to have been very successful. IMHO the smarts should be built into the native authoring applications - kind of like an ICC profile but for production. That way all the designer would have to do is specify the final output...

Unfortunately the post in Canada has been on strike for over a month now - so no mail.

For most printers and print buyers, the terms brightness and whiteness are interchangeable. However, when describing the characteristics of paper there are some important differences between the two terms. Brightness refers to the percent reflectance of blue light, as measured at a wavelength...

"as if"? LOL Did you see many tent cities filled with homeless people?

Whether you're a marketing services provider or a consumer you need to be aware of the use of "weasel" words in advertising and marketing verbiage. Weasel words, or phrases, are used in marketing/advertising in order to avoid making a direct statement or promise. I.e. they are used as a way to...

As you know, neither densitometers nor spectrophotometers measure dots - they just measure tones from which dot gain is calculated. So I don't see why densitometers or spectrophotometers wouldn't be able to be used to determine dot gain/tone value increase. The fact that the dots are doughnuts...