Issues with Credit Card processing for Print Jobs
Issues with Credit Card processing for Print Jobs
When considering the addition of Ecommerce to a Printing Company website it is important to understand the basic difference between typical products and printing products.
Conventional shopping cart technology is based on the fixed product - fixed price model. Think of a brick and mortar store. Customer walks in, selects one or more products from a shelf, carries them to a checkout counter, pays and leaves. In this model the products are all predefined and self contained. Imagine if someone picked up a box of crackers and told the checkout person - hey I only want 250 of these crackers!
To solve this first problem for the printing company requires some kind of online estimating tool that allows the printer to be as flexible as reasonably possible - while still letting the customer select the options that matter to them.
This then brings up the next problem. In the conventional store the items actually exist! You pick it, you buy it, you pay for it. In the printing marketplace this is not the case. The customer is purchasing the "promise" of something coming into existence in the future. This is further compounded in that the customer must participate in this "coming into existence" process by providing "stuff".
Conventional shopping cart technology is not really designed to manage ongoing projects where there may be several interactions before a final purchase is made. It is even an interesting discussion about where in the process should a website "Ask for the order".
One more point to consider is "When do we collect the funds?". Again conventional systems perform what is called an "Authorize/Capture" where the credit card is authorized for the purchase and the funds are captured (transferred to your bank) in one step. For printing companies this would actually be against the rules, as funds are not supposed to be captured until delivery is made. So credit card processing for printing companies is supposed to be done in a two step process, first the credit card is authorized for the amount of the purchase - which puts a hold on the account, and when the final printed job actually ships - then the previously authorized charge is 'captured'.
There are many other considerations but I figure I've already said more than people will read.
TribalSketch more than web2print
David Lewis