Adding Print and Mail?

Most recent update on Informed Addressing, they have put it on pause:
Whew! Dodged that bullet !

If I understood the IA concept correctly, a consumer would only receive an offer from a company, or, a group of products or services, ONLY if they have previously "OPT'ED IN" to receive offers from that company, or, those products or services. Which, would be the end of direct mail advertising as we know it and, a serious, significant financial loss to the USPS.

Could it be that's why the USPS put it on "pause"?


A 30-day Fix for Managed Chaos

As any print professional knows, printing can be managed chaos. Software that solves multiple problems and provides measurable and monetizable value has a direct impact on the bottom-line.

“We reduced order entry costs by about 40%.” Significant savings in a shop that turns about 500 jobs a month.

Learn how…….