Award winning beer features a unique, attention-grabbing label

[prwhite]

Award winning Goose Island Bourbon County Stout challenged Constantia Flexibles to execute their idea of adding a flag to the neck label, drawing consumer attention at the point-of-sale. The neck label is a full wrap with a 5/8” tab that pops out from the bottle. Special treatment was applied to the neck label to allow for two-sided printing of the flag and to ensure it maintained its perpendicular shape when applied. The back label was tapered to match the taper of the bottle with a custom die cut shape.

http://www.cflex.com/media/news/detail/view/collectors-edition-flag-labels/

 

[Keith]

That's cool. I wonder how many labels they printed?

 

[prwhite]

I looked, but wasn't able to locate the run length.