I'm new to the b2b world and I'm curious to see if anyone has any techniques for driving sales and new leads? Right now my team has partnered up with a few brands to create a sweepstakes to drive qualified MQLs (see it here: https://app.viralsweep.com/sweeps/full/e3c2b9-55533&framed=1). What have you all had luck with? My b2c techniques aren't cutting it 
