"“Many people still believe printing is a dirty industrial process using solvents, smelly inks and noisy equipment.
“The truth is that printing is the most competitive of all. That competition drives owners and managers to reduce waste and become more efficient. That efficiency is the key reason why the carbon footprint has reduced.
“The industry has, almost by accident, become environmentally friendly,” he said.
In 2007 the printing industry was 97% less damaging to the environment than it was in 1990. Phil put this into context by saying that if the automobile industry had achieved the same level of change, a car would now be travelling 100 miles on half a cup of petrol.
Comparing types of media, he said a CD or DVD produces 300 to 350 grams of CO² per copy and becomes a landfill disaster, and a television commercial played on a plasma 106cm display is equal in CO² emissions to one copy of a 16-page paper catalogue.
By comparison, a newspaper is approximately 60 to 70 grams of CO². Even an annual report of 100 full-colour pages releases only about 80 to 85 grams of CO².
“A print advertising campaign is about 1% of the ecological footprint of a television campaign,” he said.
Asking the question whether people would pay for something that was “green”, he said that would not necessarily be the case, but that corporatations would pay for something that enhanced or protected their reputation, and that gave printing an entrée to press its credentials."
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