Interesting, and I'd say pertinent question.
I actually grew up in litho before the days of standards and specifications, and we used to work very hard to be the best printer in not just Dallas, or Texas, or the US, but the world. And to this day I look back and think that maybe for a period of about six months around 1982-3, we might very well have made it.
That was long before digital and somewhat before the march towards conformity, but there were rumblings back then about standard this and standard that, and I hated and rebelled against them all. The whole idea of an industry dead set on making each and every one of its members exactly the same seemed not something of which I wanted to be a part.
And now, all these many years later, that goal having been achieved at least to a degree, I do have to look on in bemusement at printers who have traveled this path and who suddenly look up in shock and horror to find that having made their product into a commodity, their clients now want commodity pricing.
As far as I'm concerned, honestly, Idealliance and their slavish devotion to "TVI" and "neutralized gray" are one of the key reasons the industry has decided to climb into a box and decided never again to think outside of it.
"Neutralized grey" is really pretty meaningless, unless you're going to use a standardized printing profile, and if you're out to beat the standards, well, that's a self-defeating course of action.
Thinking in terms of getting all a printing device has got to give on every media and in every situation is a different way of looking at things, but it is possible. And it can/does work.
Mike Adams
Correct Color