Improving the Original

[Cory Smith]

 

[CD102]

Yesterday I got an email from Overstock.com as part of their regular promotions. Within the message about clearance bedding and exercise equipment was a short dissertation on Pantone with a photo of an opened Pantone swatch book. There was then a link to this year's Pantone Color of the Year, 15-5519 Turquoise. Turquoise is as about as far away from orange as you can get on most color wheels.

Anyway, it was interesting to see something that I was familiar with in printing being mentioned in an email advertisement.