NFL Coach Smashes Tablet and Goes Back to Paper
Microsoft struck a deal in 2014 to supply the NFL with tablets as a coaching tool, but NE Patriot’s Coach Bill Belichick threw down his Microsoft Surface tablet in frustration! Belichick said that the technology failed him and made his job harder because it was too undependable and inconsistent. He is going back to simple, functional, renewable and recyclable PAPER!
Given a choice, the majority of people prefer paper to screens for many of the same reasons Belichick is switching: simplicity, practicality and relaxation. Two Sides’ 2015 US consumer survey confirmed this:
Microsoft struck a deal in 2014 to supply the NFL with tablets as a coaching tool, but NE Patriot’s Coach Bill Belichick threw down his Microsoft Surface tablet in frustration! Belichick said that the technology failed him and made his job harder because it was too undependable and inconsistent. He is going back to simple, functional, renewable and recyclable PAPER!
Given a choice, the majority of people prefer paper to screens for many of the same reasons Belichick is switching: simplicity, practicality and relaxation. Two Sides’ 2015 US consumer survey confirmed this:
- 88% believe they understand and can better retain information when they read print on paper,
- Given a choice between paper and screens, 81% indicated they prefer to read print on paper,
- 81% indicated they are most relaxed when reading print on paper,
- 80% stated a clear preference for reading print on paper for complicated materials.