With huge pressures on the economy, banks, telecom providers, utility companies and governmental organizations are increasingly focused on switching their customers from paper to digital services to cut their own costs. All too often their customer communications attempt to mask these cost-saving efforts, justifying the switch with unfounded environmental marketing appeals such as “Go Green — Go Paperless” and “Choose e-billing & help save a tree.”
Since their global campaign began in 2010, Two Sides has successfully challenged over 970 organizations that subject their customers to misleading and repeated greenwashing messages about paper. Their messaging is damaging to the paper, print and mailing industry. To date, these 970 organizations have removed such statements from their communications; and Two Sides continues to engage and inform the remaining businesses—located throughout Europe, North & South America, South Africa, Australia and New Zealand. In Europe, 630 companies have removed unsubstantiated claims about paper, including Lloyds Bank, RAC, Scottish Power, N Brown Group and HSBC.
The financial impact of greenwash on the paper, print and mailing industry is of global concern if these messages continue without challenge. Recent research in Europe—conducted by Two Sides and Censuswide in 2021—found that in Europe alone, greenwashing threatens the loss of €337 million of value annually to the paper, print and mailing industry.
Two Sides continues to actively challenge major organizations found to be misleading consumers by using environmental claims about the use of paper. Please send any instances of greenwash to [email protected].
Since their global campaign began in 2010, Two Sides has successfully challenged over 970 organizations that subject their customers to misleading and repeated greenwashing messages about paper. Their messaging is damaging to the paper, print and mailing industry. To date, these 970 organizations have removed such statements from their communications; and Two Sides continues to engage and inform the remaining businesses—located throughout Europe, North & South America, South Africa, Australia and New Zealand. In Europe, 630 companies have removed unsubstantiated claims about paper, including Lloyds Bank, RAC, Scottish Power, N Brown Group and HSBC.
The financial impact of greenwash on the paper, print and mailing industry is of global concern if these messages continue without challenge. Recent research in Europe—conducted by Two Sides and Censuswide in 2021—found that in Europe alone, greenwashing threatens the loss of €337 million of value annually to the paper, print and mailing industry.
Two Sides continues to actively challenge major organizations found to be misleading consumers by using environmental claims about the use of paper. Please send any instances of greenwash to [email protected].