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The Business Case for Online Collateral Management

David Dodd

Well-known member
I've uploaded a short white paper to Scribd.com that outlines the business case for online collateral management systems powered by web-to-print technologies. This white paper briefly explains how marketing collateral management systems work and discusses some of the benefits they provide. The paper also describes how a company can determine whether investing in a collateral management system would be a wise financial move.

The primary audience for this white paper is corporate marketers who manage a significant number of collateral documents and who are responsible for servicing the collateral needs of a significant number of outside salespeople and/or channel partners. I thought some PrintPlanet members might be interested in the topic. The paper can be accessed at Is a Marketing Collateral Management System Right for My Company?.

This white paper is available for licensing and rebranding on a limited basis. If you'd like to discuss this opportunity, e-mail me directly at ddodd(at)pointbalance(dot)com.
 

InSoft Automation

InSoft Automation Unveils Imp Version 14

Revolutionizing Layout Planning and Automation

InSoft Automation announces the launch of Imp Version 14, the latest iteration of its industry-leading cost-based layout planning software. Packed with cutting-edge features, this release redefines efficiency, automation, and workflow optimization for printing and finishing processes.


Learn more…….

   
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