Print Drives America Foundation (PDA) featured a half-page ad in the national edition of the Wall Street Journal (WSJ), headlined: “PRINT IS GREEN”. One of 4 ads that PDA uses to dispel myths about printed materials.
The ad, appearing on January 24, 2020, was placed on page B3—the first right hand page of the Business section. With a print circulation in excess of one million, the cost of a full-page color ad in the WSJ is more than a quarter million dollars. This edition had a bonus circulation at the World Economic Forum in Davos, Switzerland, where many of the world’s most important leaders were in attendance, seeing the ad’s message.
Other ads created by the PDA Foundation include:
The ad, appearing on January 24, 2020, was placed on page B3—the first right hand page of the Business section. With a print circulation in excess of one million, the cost of a full-page color ad in the WSJ is more than a quarter million dollars. This edition had a bonus circulation at the World Economic Forum in Davos, Switzerland, where many of the world’s most important leaders were in attendance, seeing the ad’s message.
Other ads created by the PDA Foundation include:
- “PRINT IS COOL” which points out that PRINT is perceived as favorable to the Gen Z & Millennial generations;
- “PRINT IS HIGH TECH” which explains that PRINT today harnesses the best marketing technology that precisely targets recipients; and
- “PRINT IS COLOSSAL” which details why PRINT is the largest communications media, larger than broadcast & online media, and all other media combined.
