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web-to-print is a trademark

I think they are trademarking the process of printing digitally from a web press rather than the web2print (online ordering) that you are thinking about. I agree it is a little confusing.
 
Hmm

Hmm

That is pretty interesting, I'm not sure they would ever stop all the different web to print companies out there from using the phrase - I know that Conversion Rate Experts for example trademarked "conversion rate optimisation" or CRO and created an industry but don't seem to stop others using it - I guess they are just trying to show they are the pioneers and that they could pull the rug if they chose to.

Would be interested if anyone knows more on this..
 

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