Hi All,
In our experience there is 2 types of Web2Print system:
1) Business to Business (B2B)
This system will help printers provide their business customers with a direct channel for ordering print and repeat-ordering with pre-defined and agreed prices, the ability to place systems (extranets) within corporates to centralise their print ordering, manage stock and manage approval processes. Print personalisation in this case would be limited to with brand guidelines and may not require payment service provision.
2) Business to Consumer (B2C)
A B2C system will help printers provide services directly to the public, on-off customers and typically for printing shorter runs, These systems will look like e-commerce systems with payment service provision and provide more/open personalisation capabilities.
We are a software development company that provide web2print systems to printers, we host and support these systems and are certainly not a marketing company. Most press manufacturers bundle or try sell in partner systems that historically are quite expensive to support and maintain. Smaller printers will survive because they typically have better relationships with their clients, VistaPrint provides a specific level and quality of print for the lowest cost. Local/Smaller printers will service their clients and provide the best quality they can.
Hope this helps.
Mark
Hello,
InfoTrends has an unbiased report that compares a number of the leading W2P vendors out there. (Disclaimer: My company, Printable Technologies, is one of the vendors included in this report as are a number of our competitors). You have to buy the report, but the amount of research you would have to do to get this level of info on your own would take months and months making, what I feel, the cost of this report a bargin for those serious about looking at all the vendors.
Check it out if interested:
The Ultimate Guide to Web-to-Print Solutions
InfoTrends has an unbiased report that compares a number of the leading W2P vendors out there. You have to buy the report . . . [/url]
These web to print solutions are expensive and if you buy one, guess what? Your customers won't use it! I can tell you this from personal experience. I've deemed that it' s suckers game, having wasted precious cash and time.
We have settled with http:Websites for Printers and I do mean settled. It's functional, has file transfer and on-line ordering, and I will attest the support is second-to-none. But it is not everything I want it to be.
Our customers use our site to send/transfer files, but it is EXCEEDINGLY RARE for someone to actually place an on-line order. Local business is local business, Local businesses want to do business locally. They want to deal with human beings.
If you are looking to garner nationwide sales, you can forget it unless you have MILLIONS to gamble. No one can compete in online printing without deep pockets.
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