By Noel Ward, Editor@Large
Just about all the major equipment and software vendors these days hold annual events to connect with customers and prospects, talk about new technologies, and try to bring a personal touch to what can otherwise be a somewhat distant relationship. These shindigs span the globe, take on all formats and some are decidedly better than others. I’ve been to many of them over the years and have found some are crafted to address the needs of customers. Which, you’d think, would be the idea.
Most of these events gather up a variety of partner companies who get space on a micro trade show floor, replete with pipe and drape or portable booths, making the overall experience more casual, much lower key, and less frenetic than a normal trade show. Still, there are a couple of vendor-hosted events that have morphed into semi-exclusive clubs with full-on show floors, and where the KoolAid is in the beverages available during breaks.
In this age of evolving media...