By Richard Romano, Industry Analyst
Printing today is about more than ink on paper. In fact, even saying “ink on paper” is an anachronism, given the bewildering variety of substrates that today’s equipment can print on. Today’s print customers are increasingly looking for ways for what they produce to stand out from other printed items, either in customers’ mailboxes, on store shelves, or any other environment where printed materials are jostling for attention. To that end, printers and their customers are placing an increased emphasis on specialty finishing—things like spot varnishes, digital embossing, variable-data finishing (there’s a term you’ve probably never heard before!), foil-stamping, die-cutting, and more—to create extremely high-value printed products.
Of course, few of these finishing techniques are new; in the analog print world, many specialty finishing applications have been around for decades, if not longer. What is new about the modern...