Slammer
Well-known member
Recently I got into a discussion with a customer who is complaining about too dark prints.
The last time I had this discussion I suggested that we should do measurements and add a press curve into the process, I explained how it was done with targets and a test print to get the SID´s the TVI´s, slur etc. etc. And that to do it correctly it will take a bit of time and money.
This may be a medium sized printshop but they do not know how to do this themselves.
I get a grumpy look: “your predecessor just touched something and it has worked ever since”
“When was this done?”
“Dunno five, six years ago”
“…..Aaaaaand have you changed anything since? Rollers, Blankets, inks, plates perhaps?”
“He did it in five minutes, we have no time for this and why should I pay you a lot of money for something that can be done in a few minutes?”
This is paraphrased but you get the gist.
I want to convince the customer to do a proper job so I took a print sample and gave it a shufti in the microscope… seems it is not just a calibration that is needed. Ink- water balance off, roller pressure? What do you guys and gals think?
The last time I had this discussion I suggested that we should do measurements and add a press curve into the process, I explained how it was done with targets and a test print to get the SID´s the TVI´s, slur etc. etc. And that to do it correctly it will take a bit of time and money.
This may be a medium sized printshop but they do not know how to do this themselves.
I get a grumpy look: “your predecessor just touched something and it has worked ever since”
“When was this done?”
“Dunno five, six years ago”
“…..Aaaaaand have you changed anything since? Rollers, Blankets, inks, plates perhaps?”
“He did it in five minutes, we have no time for this and why should I pay you a lot of money for something that can be done in a few minutes?”
This is paraphrased but you get the gist.
I want to convince the customer to do a proper job so I took a print sample and gave it a shufti in the microscope… seems it is not just a calibration that is needed. Ink- water balance off, roller pressure? What do you guys and gals think?