I'm a fan of value-based pricing and I have seen discrepancies on small quantity booklets like this before. I just looked up the price of a large corporate copy shop nearby and they were at $750. And I know it wouldn't look nearly as good as what anyone on this forum good do. I think most of the differences come from two reasons - how they are finished, and perceived value. Most of us are probably paying about the same for clicks and paper (about $60) but some of us have inline finishing which would keep the labor costs down and some of us would be stitching each book by hand. Of course, how we all calculate hour hourly rate makes a difference. A job like this should only take two to three hours to do for one person, even if they had to stitch them by hand. I think $500+ is too high for 25 books. If I was a buyer, I would think that was ridiculous. But at my price of $315, I guess that's why I drive a minivan instead of a Charger SRT. Lol!
Guess I need to re-evaluate my estimating program does booklets. That quote I gave above is what it spit out. Normally, I do search around to see what other places are charging. But it would also depend upon who I was giving that price too. I have some customers that would think $315 was stupid and I have some customers that would think $750 was great. After twelve years of estimating, you get a little tired of guessing games. I wonder if other manufacturing industries have this problem?