Recent content by htollvr

Hi, Stan. I have been writing and developing content for the printing industry for more than 20 years. If I can be of help, please let me know. Heidi

I'm not doing 3D printing myself, but as an industry analyst, I have written a report titled "State of 3D Printing in the Commercial Printing Industry" that includes as many implementations of 3D printing in this industry as I could find, the business models and the products produced. Here are...

When people ask me what the hot topics are in printing these days (i.e., editors looking for help in creating editorial calendars, PR firms looking for pain points), it's always green printing. Ironically, though, when I do any kind of Internet search on green printing, the overwhelming majority...

To what extent are printers showing sensitivity to respondents' privacy concerns (if any)? When I do any kind of online search for privacy issues in direct marketing, it's always "opt out of direct mail" or issues related to financial privacy. Certainly, VDP/personalized printing raises privacy...

I know that one of the vendors has claimed the right to use the acronym "PURL" for these applications, so how is this being handled by everyone else? "Customized websites" is an inaccurate term. "Personalized websites" is more accurate but still somewhat misleading. What are the workarounds that...

Want to promote your customer loyalty applications? My last Expert Business Source column was on customer loyalty. Anyone producing successful 1:1 printing applications for customer loyalty may want to post a comment to the blog post. Note the application, the target audience, and results...

Richard Romano and I share a blog called "Making Marketing Work" on Expert Business Source. I just posted on the shift in advertising dollars to interactive Internet advertising and the consequences for print marketing. (In other words, if the big whigs are shifting their advertising dollars to...

Anyone out there willing to give me some side-by-side comparisons to evaluate the cost-effectiveness of full 4/c VDP vs. "hybrid" printing (four-color offset shells imprinted with black-and-white personalized text)? At what point does hybrid printing become more cost-effective than 4/c if you...

Re: Life After the Industry Measure/TrendWatch GA My permanent site is now live -- Digital Printing Reports (http://www.digitalprintingreports.com). All three reports in the Marketer's Primer Series (digital printing, 1:1 printing, Web-to-print) are now available and have been refined and...

Many of you know me from the Industry Measure, and my articles are often fodder for threads in these forums. As many of you may have heard, the Industry Measure closed at the end of last month, but Richard Romano and I will continue producing reports and generally irritate the industry. We'll...

Re: Web-to-Print Applications: Profitable, Not Popular? Dustin -- how long ago were you working for this nameless quick print franchise? Was your experience with the software being unpredictable, awkward, and hard to use a recent one? Or several years ago? I'm wondering if the software vendor...

Hi, everyone. I have a need to have 125 perfect-bound books, full-color glossy cover, printed and ready to go Friday morning. Is there anyone in the Winter Garden, FL area that can turn this job around this quickly? Files are prepared and ready for output. A printer client of mine prepared the...

Re: Web-to-Print Applications: Profitable, Not Popular? Thanks, Peter. I'm an industry analyst. What you're saying matches the feedback from a PrintPlanet discussion earlier in the year talking about the hidden cost of installing W2P systems. One of the themes of that discussion was that, in...

Re: Poll--just curious? Re: Poll--just curious? Why don't you contact PrintLInk (www.printlink.com)? It's a career agency specializing in the graphic arts. Arnie Kahn runs it -- nice guy. It's a place to start, and certainly, they could give you an idea of what an appropriate salary range...

Hi, everyone. This question is for those of you who are W2P users/deployers. We read a lot of case studies about the "hot" W2P applications, which are really the applications that software and digital press vendors are pushing, that industry analysts have a personal interest in, and so on. But...