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When people ask me what the hot topics are in printing these days (i.e., editors looking for help in creating editorial calendars, PR firms looking for pain points), it's always green printing. Ironically, though, when I do any kind of Internet search on green printing, the overwhelming majority...

To what extent are printers showing sensitivity to respondents' privacy concerns (if any)? When I do any kind of online search for privacy issues in direct marketing, it's always "opt out of direct mail" or issues related to financial privacy. Certainly, VDP/personalized printing raises privacy...

I know that one of the vendors has claimed the right to use the acronym "PURL" for these applications, so how is this being handled by everyone else? "Customized websites" is an inaccurate term. "Personalized websites" is more accurate but still somewhat misleading. What are the workarounds that...

Want to promote your customer loyalty applications? My last Expert Business Source column was on customer loyalty. Anyone producing successful 1:1 printing applications for customer loyalty may want to post a comment to the blog post. Note the application, the target audience, and results...

Richard Romano and I share a blog called "Making Marketing Work" on Expert Business Source. I just posted on the shift in advertising dollars to interactive Internet advertising and the consequences for print marketing. (In other words, if the big whigs are shifting their advertising dollars to...

Anyone out there willing to give me some side-by-side comparisons to evaluate the cost-effectiveness of full 4/c VDP vs. "hybrid" printing (four-color offset shells imprinted with black-and-white personalized text)? At what point does hybrid printing become more cost-effective than 4/c if you...

Many of you know me from the Industry Measure, and my articles are often fodder for threads in these forums. As many of you may have heard, the Industry Measure closed at the end of last month, but Richard Romano and I will continue producing reports and generally irritate the industry. We'll...

Hi, everyone. I have a need to have 125 perfect-bound books, full-color glossy cover, printed and ready to go Friday morning. Is there anyone in the Winter Garden, FL area that can turn this job around this quickly? Files are prepared and ready for output. A printer client of mine prepared the...

Hi, everyone. This question is for those of you who are W2P users/deployers. We read a lot of case studies about the "hot" W2P applications, which are really the applications that software and digital press vendors are pushing, that industry analysts have a personal interest in, and so on. But...

I often hear people talk about the Kodak NexPress and the Xerox iGen3 as being in a class by themselves. Sometimes grouped with HPs and Xeikons, but when I hear chatter, more often, I hear them being discussed as a pair. Or maybe I'm imagining it. Or is there something about these two presses...

Last year, VistaPrint bought 21 HP presses. What is it doing with them? HP disseminates a "case study" in which it talks about how great the presses are, but it never says exactly how it uses them. I asked the PR folk, and they say that VP is using them for the same applications it already...

Hi, everybody. Clearly, VistaPrint is the big gorilla in the online B2B printing world, but I'm wondering if anyone else out there is making serious inroads into competing with them. I know that ExpressCopy is doing well, but it's focused on the real estate niche. Then there are companies like...