I think it's pretty much a legacy thing - they have been using US Web Coated SWOP v2 since the inception of ICC profiles within PS. I don't see that changing. But they do ship CC with GRACoL 2006, SWOP 3 2006 and SWOP 5 2006 - but not the current 2013 profiles for each. The 2013 specs are based on the updated lighting standard 3664:2009 - you can read more in my blog about it here... The Color Management Blog: Have You Seen The Light?. 2013 hasn't hit the mainstream yet, and even the IDEAlliance is still "qualifying" G7 Master Printers to the 2006 specs. Companies will need to upgrade lighting, probably proofing media, and M1 capable measurement devices in order to achieve 2013 verification and/or qualification.
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