I believe there were about 6 blacks in the Pantone colour guide, so who can blame themCustomers who give me files with six different blacks must think it's a color.
Yeah, you get that. Those that send files to Vista Print get a rude awakening. But in all. It's a good thing for people buying print. Just be cautious. I'm glad I'm out of it.Reminds me of a black and red letterhead file I got once with five different reds that were supposed to be the same color. All RGB, of course.
Worse, I got a two-colors job PDF, black and red, with a JPEG logotype in RVB, made by a professionnal designer with 10 or 12 years of experience in a com agency…Reminds me of a black and red letterhead file I got once with five different reds that were supposed to be the same color. All RGB, of course.
That's a problem: there is not awakening, cause VistaPrint (and other "printers" like them) prints everything in CMYK… so whatever colors are used in the doc: pantone/multiple pantones/rvb/lab or any else exotic colors, even a RVB JPEG logotype in a black and red letterhead file, are automatically separated in CMYK by the RIP, whithout any extra actions of the pre-press… and the moron who butchered his file receives a printed job that is looking exactly (enough) like the display on his computer screen, making him think that he did a perfect designer job!Those that send files to Vista Print get a rude awakening.
A 30-day Fix for Managed Chaos
As any print professional knows, printing can be managed chaos. Software that solves multiple problems and provides measurable and monetizable value has a direct impact on the bottom-line. “We reduced order entry costs by about 40%.” Significant savings in a shop that turns about 500 jobs a month. Learn how……. |