Warning-I work in the Press-room
I am looking for the Pre-press, Sales and Designer's perspective on file prep for color matching.
We have ran some jobs recently for the same customer where a process build of a blue has been used for what I would call a brand color. The blue build has been inconsistent within the job itself from page to page and inconsistent across multiple jobs. I tried to create a standard for the blue build to minimize the color variance but the sales person was told not to adjust their files by the customer.
We are talking about variances of 2 to 3 %. E.g. (58 % M vs 61 % M) + (25 % K vs 28% K) etc.
Do you guys correct proc. builds to print the same ?
With or without asking ?
Are you charging them color corrections ?
Do designers think the blue will match on Press with different builds in the book that crossover?
When Sales asks "Why does it look so full compared to the sample?" I have to pull up all the job numbers, have prep open the files and write down the builds and show the Sales person the sample he has is 3 % lighter on Cyan and Magenta so we appear to be printing heavier than last months newsletter.
So when we print additional projects and pieces for this customer the CSR has Press instructions to match to the previous newsletter or match Job # XYZ
But Job # XYZ might have been built differently so again I have to pull up the job numbers, have prep open the files and write down the builds locate the proper sample for the Press-room.
I would like to hear your thoughts and suggestions
This has become a bottleneck for the Press and IMHO it should be done upstream somewhere.
Thank you
I am looking for the Pre-press, Sales and Designer's perspective on file prep for color matching.
We have ran some jobs recently for the same customer where a process build of a blue has been used for what I would call a brand color. The blue build has been inconsistent within the job itself from page to page and inconsistent across multiple jobs. I tried to create a standard for the blue build to minimize the color variance but the sales person was told not to adjust their files by the customer.
We are talking about variances of 2 to 3 %. E.g. (58 % M vs 61 % M) + (25 % K vs 28% K) etc.
Do you guys correct proc. builds to print the same ?
With or without asking ?
Are you charging them color corrections ?
Do designers think the blue will match on Press with different builds in the book that crossover?
When Sales asks "Why does it look so full compared to the sample?" I have to pull up all the job numbers, have prep open the files and write down the builds and show the Sales person the sample he has is 3 % lighter on Cyan and Magenta so we appear to be printing heavier than last months newsletter.
So when we print additional projects and pieces for this customer the CSR has Press instructions to match to the previous newsletter or match Job # XYZ
But Job # XYZ might have been built differently so again I have to pull up the job numbers, have prep open the files and write down the builds locate the proper sample for the Press-room.
I would like to hear your thoughts and suggestions
This has become a bottleneck for the Press and IMHO it should be done upstream somewhere.
Thank you