Hello All,
I am an African student studying in the United States and I am writing a thesis about the economic benefits of developing direct marketing strategies in the emerging African markets. I would appreciate some insights about the initial and operating costs of establishing a print production facility that would have the following equipment installed:
Mailing Equipment:
 High-speed envelope inserters
 High-Speed Inkjet Addressing Systems
 Stamp Affixing, Postage Metering, and Wafer Seal Tab Affixing
 Poly-Bagging
 Folding and Bindery
 Label printing and affixing
Data Processing Division
 Laser Printing and Personalization
 Postal presort and list maintenance software
Printing and Prepress Division
 Envelope Printing
 Offset Full-Color Printing
 Offset 1 and 2 Color Printing
 Prepress Department
Single Color digital printer (e.g Xerox, HP Kodak, Xeikon etc)
Commercial printer
B&W Laser printer
Variable data printer
Finisher
The aim is to see what it would cost to have a basic facility which can produce direct marketing collateral for an average city 300 sq miles with a population of say 1 million people.
What would be the capital required to establish a facility with the above equipment capable of producing direct marketing collateral and other support services @ US standards?
What would be the breakeven point of running such a facility?
What is the industry standard with regards to lease or purchase options on above equipment?
Any information will be highly appreciated.
Best Regards,
GManlv
I am an African student studying in the United States and I am writing a thesis about the economic benefits of developing direct marketing strategies in the emerging African markets. I would appreciate some insights about the initial and operating costs of establishing a print production facility that would have the following equipment installed:
Mailing Equipment:
 High-speed envelope inserters
 High-Speed Inkjet Addressing Systems
 Stamp Affixing, Postage Metering, and Wafer Seal Tab Affixing
 Poly-Bagging
 Folding and Bindery
 Label printing and affixing
Data Processing Division
 Laser Printing and Personalization
 Postal presort and list maintenance software
Printing and Prepress Division
 Envelope Printing
 Offset Full-Color Printing
 Offset 1 and 2 Color Printing
 Prepress Department
Single Color digital printer (e.g Xerox, HP Kodak, Xeikon etc)
Commercial printer
B&W Laser printer
Variable data printer
Finisher
The aim is to see what it would cost to have a basic facility which can produce direct marketing collateral for an average city 300 sq miles with a population of say 1 million people.
What would be the capital required to establish a facility with the above equipment capable of producing direct marketing collateral and other support services @ US standards?
What would be the breakeven point of running such a facility?
What is the industry standard with regards to lease or purchase options on above equipment?
Any information will be highly appreciated.
Best Regards,
GManlv
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