G
Guest
Guest
Mimeo created and leads the market for online printing and overnight delivery of business document and marketing materials. Our cloud-based technology platform includes front end applications, ecommerce service, and production services. We have 620 team members with Headquarters located in midtown Manhattan. Our print production and distribution centers are located in Newark, NJ; Memphis, TN; Hayward, CA; and Huntingdon, UK. We are a private company whose investors include Draper Fisher Jurvetson, Harbourvest, DFJ Gotham, Goldman Sachs, and Hewlett Packard. We have more than 4,000 corporate accounts. We have been named to the Inc 5000 for each of the last 7 years and experienced accelerated revenue growth in each of the last two years.
The Director of eCommerce Marketing will lead our efforts to drive traffic to our sites and maximize traffic conversion utilizing SEO, SEM, and social media programs while ensuring that all of Mimeo’s global ecommerce properties are not only easy to use but lead to increase revenue per visit. In this role, the Director of eCommerce Marketing will work closely with Product Development and Creative groups and have significant exposure to Mimeo’s Executive Team.
This role will drive insights, requirements, and prioritization of digital experiences that will rapidly increase Mimeo’s revenue by effectively deploying eCommerce programs, by improving overall user experience, task completion and effective conversion to revenue across all Mimeo owned global web properties. This role will work hand in hand with usability, information architecture, design and external agencies and partners. The Director of eCommerce Marketing will drive strategy to optimize site experience and revenue for all Mimeo.com global web properties.
The ideal candidate will have experience as a Web Marketing Manager, Web Experience Manager, eCommerce Operations Manager or similar role.
Primary Responsibilities
1. Deploy effective e-Commerce programs to drive revenue pursuant to business plans
a. Deploy effective SEO, SEM, affiliate marketing and social media programs to increase revenue for Mimeo, with an initial focus on SMB that includes distributed workers and other current users of retail and on-line print providers
b. To extend this success to other Mimeo properties
2. Improve Site Experience
a) Own the overall experience of the eCommerce experience to ensure a seamless visitor/customer experience that dynamically improves customer satisfaction, task completion and conversion.
b) Deeply understand and consult with peers and stakeholders on the type of experiences that will elevate the sites, product offerings & campaigns within the global branding guidelines and work with content and IA on how best to deliver them via the web.
c) Define, develop, and prioritize the list of initiatives for the 6-12 month web roadmap inclusive of site experience improvements, testing initiatives and feature/functionality rollouts working with product, marketing and development.
d) Identify and manage various agencies and interactive firms to help deliver on great customer experiences on the web that are "designed to delight".
e) Participate in focus groups and usability studies to better leverage customer and prospect insights to drive improvements.
3. Reporting and Insights
a. Ensure management reports and dashboards are developed, interlocking with key stakeholders in Marketing and Product across geos to ensure data is meaningful and insightful.
b. Prepare regular updates for Executive Team. Work across the organization to complete the necessary information for the reports and develop a standard reporting structure.
c. Track and prepare weekly KPI reports for the VP of Product Strategy
d. Establish and maintain global web operations best practices and help build and scale web marketing insights (Omniture, New Relic, etc.) and website research
e. Help the geos understand what is driving success and opportunities to improve traffic initiatives and leverage analytics/insights as an influence.
4. Operational
a. Create and implement repeatable and sustainable process globally with geo and regional counterparts to eliminate duplicate work efforts and remove unnecessary complexities and implement new procedures and workflows.
b. Set the right priorities, align to team priorities, and cascade throughout the organization.
c. Educate peer functions on how to best “lead” with the web
d. Monitor and maintain a high level of awareness of competitors’ web strategy and capability
e. Effectively manage own web budget and resources
Position Requirements:
• 6 -10 years of progressive experience in global online marketing and online customer experience – both B2B and B2C is a plus
• Demonstrated experience developing a measurable roadmap of web features and content to drive conversion, utilizing testing and industry best practices
• Strong background in using and leveraging data from SiteCatalyst and Test & Target or like tools to develop scalable reports and drive decisions
• Experience initiating and building mutually beneficial marketing relationships with internal and external partners is critical
• Possession of excellent oral and written communication skills including the ability to create & deliver clear, powerful & concise presentations
• Customer-centric mindset, with previous experience marketing to the consumer and SMB segment
• Technical understanding of internet-based hardware products and services
• Strong leadership and organizational skills
• Proficient verbal and written communication skills
• Bachelors Degree
Preferred Skills:
• Global experience
• SMB Marketing
• Understanding of Website Architecture
• Omniture Site Catalyst
• Test & Target
Compensation:
• Competitive Base Salary
• Bonus tied to company performance and individual objectives
• Stock options
• Strong health and benefits program
More Information...
The Director of eCommerce Marketing will lead our efforts to drive traffic to our sites and maximize traffic conversion utilizing SEO, SEM, and social media programs while ensuring that all of Mimeo’s global ecommerce properties are not only easy to use but lead to increase revenue per visit. In this role, the Director of eCommerce Marketing will work closely with Product Development and Creative groups and have significant exposure to Mimeo’s Executive Team.
This role will drive insights, requirements, and prioritization of digital experiences that will rapidly increase Mimeo’s revenue by effectively deploying eCommerce programs, by improving overall user experience, task completion and effective conversion to revenue across all Mimeo owned global web properties. This role will work hand in hand with usability, information architecture, design and external agencies and partners. The Director of eCommerce Marketing will drive strategy to optimize site experience and revenue for all Mimeo.com global web properties.
The ideal candidate will have experience as a Web Marketing Manager, Web Experience Manager, eCommerce Operations Manager or similar role.
Primary Responsibilities
1. Deploy effective e-Commerce programs to drive revenue pursuant to business plans
a. Deploy effective SEO, SEM, affiliate marketing and social media programs to increase revenue for Mimeo, with an initial focus on SMB that includes distributed workers and other current users of retail and on-line print providers
b. To extend this success to other Mimeo properties
2. Improve Site Experience
a) Own the overall experience of the eCommerce experience to ensure a seamless visitor/customer experience that dynamically improves customer satisfaction, task completion and conversion.
b) Deeply understand and consult with peers and stakeholders on the type of experiences that will elevate the sites, product offerings & campaigns within the global branding guidelines and work with content and IA on how best to deliver them via the web.
c) Define, develop, and prioritize the list of initiatives for the 6-12 month web roadmap inclusive of site experience improvements, testing initiatives and feature/functionality rollouts working with product, marketing and development.
d) Identify and manage various agencies and interactive firms to help deliver on great customer experiences on the web that are "designed to delight".
e) Participate in focus groups and usability studies to better leverage customer and prospect insights to drive improvements.
3. Reporting and Insights
a. Ensure management reports and dashboards are developed, interlocking with key stakeholders in Marketing and Product across geos to ensure data is meaningful and insightful.
b. Prepare regular updates for Executive Team. Work across the organization to complete the necessary information for the reports and develop a standard reporting structure.
c. Track and prepare weekly KPI reports for the VP of Product Strategy
d. Establish and maintain global web operations best practices and help build and scale web marketing insights (Omniture, New Relic, etc.) and website research
e. Help the geos understand what is driving success and opportunities to improve traffic initiatives and leverage analytics/insights as an influence.
4. Operational
a. Create and implement repeatable and sustainable process globally with geo and regional counterparts to eliminate duplicate work efforts and remove unnecessary complexities and implement new procedures and workflows.
b. Set the right priorities, align to team priorities, and cascade throughout the organization.
c. Educate peer functions on how to best “lead” with the web
d. Monitor and maintain a high level of awareness of competitors’ web strategy and capability
e. Effectively manage own web budget and resources
Position Requirements:
• 6 -10 years of progressive experience in global online marketing and online customer experience – both B2B and B2C is a plus
• Demonstrated experience developing a measurable roadmap of web features and content to drive conversion, utilizing testing and industry best practices
• Strong background in using and leveraging data from SiteCatalyst and Test & Target or like tools to develop scalable reports and drive decisions
• Experience initiating and building mutually beneficial marketing relationships with internal and external partners is critical
• Possession of excellent oral and written communication skills including the ability to create & deliver clear, powerful & concise presentations
• Customer-centric mindset, with previous experience marketing to the consumer and SMB segment
• Technical understanding of internet-based hardware products and services
• Strong leadership and organizational skills
• Proficient verbal and written communication skills
• Bachelors Degree
Preferred Skills:
• Global experience
• SMB Marketing
• Understanding of Website Architecture
• Omniture Site Catalyst
• Test & Target
Compensation:
• Competitive Base Salary
• Bonus tied to company performance and individual objectives
• Stock options
• Strong health and benefits program
More Information...
