Johntron
Active member
I'm staring at pricing and CEDs for a 242 and a 700. I've read through these forums for hours and I'm trying to sort out the right for machine for me, and I'm hoping you guys can help.
I am running a shop that currently outsources 90% of what we print. The other 10% is short run posters and flyers from an HP Designjet 130.
Here are the factors:
1. I know for a fact I can cover the costs of a 242 by switching all work from the inkjet to the 242. I sell about $5000/yr in that segment. And I'm sure once I have a copier i'll use it even more.
2. The x700 (and 6501 if it is similarly priced) are out of my range unless i can either drastically bump up my digital sales or i can move a chunk of what i'm outsourcing to offset to the 700.
3. I am moving my shop to a much more retail friendly location in January'10. I have managed to be completely referral-based for a couple years ($200k sales/yr, about 50% of which is print sales, design and misc for the rest), but plan to start marketing in '10 to take advantage of my new location (noting that i am in an "island" area in florida, not a big city).
3. My main paper stocks sold are 100lb gloss text, 14pt matte, and a lot of 14pt UV. Main products are postcards, rack cards, brochures, business cards, flyers.
I realize I'll have to keep outsourcing the 14pt UV no matter what, but if I can stop outsourcing a segment of my 100lb gloss and 14pt matte, then I can justify a more professional machine. The type of work I'm printing is usually rich in color, and everything I outsource is full bleed.
So the question is, with 5 year leases, what is the best printer for me considering my paper stocks, etc?
I am running a shop that currently outsources 90% of what we print. The other 10% is short run posters and flyers from an HP Designjet 130.
Here are the factors:
1. I know for a fact I can cover the costs of a 242 by switching all work from the inkjet to the 242. I sell about $5000/yr in that segment. And I'm sure once I have a copier i'll use it even more.
2. The x700 (and 6501 if it is similarly priced) are out of my range unless i can either drastically bump up my digital sales or i can move a chunk of what i'm outsourcing to offset to the 700.
3. I am moving my shop to a much more retail friendly location in January'10. I have managed to be completely referral-based for a couple years ($200k sales/yr, about 50% of which is print sales, design and misc for the rest), but plan to start marketing in '10 to take advantage of my new location (noting that i am in an "island" area in florida, not a big city).
3. My main paper stocks sold are 100lb gloss text, 14pt matte, and a lot of 14pt UV. Main products are postcards, rack cards, brochures, business cards, flyers.
I realize I'll have to keep outsourcing the 14pt UV no matter what, but if I can stop outsourcing a segment of my 100lb gloss and 14pt matte, then I can justify a more professional machine. The type of work I'm printing is usually rich in color, and everything I outsource is full bleed.
So the question is, with 5 year leases, what is the best printer for me considering my paper stocks, etc?