gordo
Well-known member
Back in the steam-powered days when I dealt with print buyers/specifiers we tried to get our sales reps to ask what the target was when the client specified a PMS color to be printed as a spot ink. Pantone's recipe? The hue in our swatch book? The hue in the client's swatch book? The L*a*b value?
The client's technical response was usually a confident "Huh?"
That's when draw-downs on the customer's chosen substrate really helped.
When print buyers/specifiers used Pantone's spot colors to specify colors in CMYK our technical response was usually a confident "Huh?"
That's when a color atlas printed on a substrate with similar OBA content and absorbency really helped.
It's all about effective communication and setting realistic expectations.
The client's technical response was usually a confident "Huh?"
That's when draw-downs on the customer's chosen substrate really helped.
When print buyers/specifiers used Pantone's spot colors to specify colors in CMYK our technical response was usually a confident "Huh?"
That's when a color atlas printed on a substrate with similar OBA content and absorbency really helped.
It's all about effective communication and setting realistic expectations.