Very good point...I highly agree!
Just some food for thought:
The consortium is either in a state of confusion, or they are missing some information on what really goes on in the press room. I suspect a lot of the comments I'm reading are coming from pre press oriented folks that don't understand the full complexity of a printing press.
There are rules for creating and manufacturing saleable color. It's really quite simple.
Never show a client a proof that does not represent the true structure of the data files. In other words, make certain that your proof is a true color representation of the final files. Blindly following the edicts of a consortium of industry "experts" will get you nothing but heart aches. It does nothing towards educating you or your staff. The expert arrives on site, makes a series of tests, provides a few "fixes" and leaves again. In the following months things start to drift and Bingo you're right back where you started; press doesn't match the proof.
What to do? Apply some conventional wisdom that has worked for generations of printers.
Step 1
Align, calibrate, ICC profile; I don't care what handle you put on it. Get your proof to a midtone TVI value that mimics normal press conditions of 20% +/-2%.
Step 2
Make a set of non compensated plates using a test form that has a full 2% to 100% gradation for each color being tested. (KCMY) PIA/GATF, GRACoL, LithoTel, or custom)
Step 3
Check the press for proper packing, pH and conductivity and sequence of K,C,M,Y before running the test.
Bring the press to house densities. (Suggestion: K1.70, C 1.35, M 1.45, Y 1.05, +/-.05)
Balance the CMY screens to within +/- 2% of one another. TVI is not an issue at this point, but balance IS!
Bring the Black screens into full range print, (2/98) and keep the density to acceptable levels. Black will always come in fuller by virtue of the density and ink sequence.
Read your two color overprints for Red Green and Blue. (Prucel formula for KCMY rotation: Red= 65%, Green= 80%, and Blue= 70%)
Adjust ink / water balances on CMY to optimize the overprints as stated above.
Do not allow the midtone TVIs to vary by more than +/-2% from one another.
If you can not get the traps to optimize with the TVIs in balance then you have an ink formulation problem that needs to be dealts with by your supplier. (tack / viscosity / pigment to vehicle ratio / transparency etc.)
If you were successful in balancing the TVIs, and the two color overprints then you will be left with the "TRUE" gray balance densities (ink film thicknesses) and water settings the press man should be using to start a makeready with.
Step 4
Read a series of samples to get a good average set of numbers for density, TVI (dot gains), trapping, (Prucel formula and spectral L ab CMC) from the press.
Step 5
Take this information back to pre press and make the appropriate curve adjustments in CTP that will bring the press to the same TVI levels as the proofer. (Black may need a dedicated curve at CTP)
Compare the spectral values for solids and overprints from the press (at gray balance) and the proofer. Adjust the proofer's ICC profile to match the press at gray balance.
Conclusion:
All future color corrections should be made in PhotoShop, not on the press. PhotoShop is an infinitely adjustable digital environment.
The conventional offset press room is an analogue environment, constained by the very nature of the offset process itself and bound by the mix of consumeables it uses. The press is often maligned as "having a lot of variables" therefore it should adjust to the proof color. BS!
The press has a lot of variables and adjustments that can be made; the net effect of which can be measured and quantified. These metrics are easily harvested with todays press side scanners and closed loop systems. Once these systems are loaded with the proper specifications for achieving gray balance, these presses become extremely repeatable. What's more, they become valuable assets to the prepress operations for monitoring color changes due to mechanical or consumables failures.
There's an old addage about trying to put 10 pounds of "poop" into a 5 pound bag. It doesn't work. The proofs must always act as a precursor of what is to come when the job gets on press. This is how you make money printing in today's marketplace. Complying with pre press standards that are not based on what is achievable off press are foolish at best. Just my two cents.
Retroman