I wouldn't know how to order anything from them. I have over 40 years in this business and they use terminology that's completely foreign to me. Paper described as 'Standard' or 'Premium'. WTF is that supposed to mean?!
I mean, tbh most customers don't understand the different paper options anyways (wth is 14pt vs 16pt) so reducing the options to "standard" and "premium" reduces the number of choices the customer has to make. In a web store the fewer number of clicks/choices, the more likely the customer is to complete checkout. Also, if the customer gets the "wrong" paper then they'll not notice the difference unless they've ordered before.Not quite there yet, but it's coming.
Side note; I've looked at the Vista Print site a couple times, just out of curiosity. I wouldn't know how to order anything from them. I have over 40 years in this business and they use terminology that's completely foreign to me. Paper described as 'Standard' or 'Premium'. WTF is that supposed to mean?!
And then a previous Vista Print customer will go to a regular printer and request 'Premium' paper. And the printer will ask; 'WTF is that supposed to mean?'
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