doubting,
This is how the "tree huggers" get when you point out the obvious. It hurts their feelings and they can only react but trying to be-little you. Just like Al Gore and global warming. God forbid you ask FSC to do what they are asking of you!
Tree Hugger? If only I was, then I'd be able to justify what I'm doing was actually going to save the planet!
My rant wasn't meant to be a defense against some attack or a ignorant denial of other peoples point of view on the subject. It was meant to be a sarcastic point on the whole discussion. Guess that got lost in the rant
Thomas, it sucks that your certification process wasn't as complete as most of the companies I have been in contact with. It also sucks that there is negative remarks as regards to the whole agency itself. The whole idea of being a part of a process that manages forests effectively is an idea I know many would get on board with.
Yes paper companies have had a sustainable mindset for many years. For every tree they cut down they've always planted the same or even more. The same goes for printers, we try to use less energy not because we wanted to save the earth but it was cost effective. This includes more efficient lighting, new presses with better energy usage and so on.
Yes FSC has had a bad reputation in regards to their services. A lot of this is basically a PR scheme, but in the end it is based off of specific things. People will ask:
1) How do we know we are managing the forests?
2) How do we know we are printing on sustainable paper?
3) How do we know where the paper came from?
4) How can we prove that all this information is correct?
The chain of custody certification for printers is just one step in the whole process. Whether its FSC or SFI or PEFC doesn't matter. This is a joint effort in order for the end users to track where their products came from, all the way to the forest. This will help customers to insure they know if the forest has practices that are sustainable or not. Granted, we know as the industry itself there are such practices in place, but the documentation of this is key in order to prove it.
And that is all it comes down to. If you don't believe its working then shout about it, ask questions and get some discussion going about how to make it better. Or better yet, create your own certification process on how you would handle it. With that then you could compete with the other big certifications and in the end people would see you have a better system and use your system.
Saying it sucks and its a scam doesn't help at all because all your doing is complaining and not doing anything about it. I at least have been trying these past few months to learn each certification as much as I can to get a better idea of whats going on and what system they have in place for this certification. My own initiative has helped me to understand it better, and maybe I'll come up with a bright idea of creating a better system for them to use. That idea could make life for everyone easier while still keeping the certification process sound.
Who knows, at least I try to be proactive about it all.