We used to have the same problem. We were giving customers a choice between our "fix it for me" and "I will fix it" option and charging more for the "fix it" option. Unfortunately, the people who were selecting the "I will fix it" were costing us MORE time and money than the "fix it for me" group.
- People who didn't know what they were doing and wanted to save money.
- People who did know what they were doing and wanted to fix their own stuff.
So we decided to actually take the opposite approach, we charge customers for the "fix it" price upfront (it's a lower price because everyone pays it so we can average the cost over all orders). We then give the customer an option to opt out of our "Fix it" program. When they opt out of the program we still charge them (so there's no incentive to save money) but post a message letting them know that by opting out they are delaying their orders because we have to spend time writing a bunch of emails explaining the problem.
The opt-out group is now either:
- People who don't know what they're doing but think they do - If they end up being dunderheads who don't know how to fix the problem we can just say: "no problem" just choose "fix it for me" next time since it's included in your order price. If they're teachable we teach them how to fix it.
- People who actually do know what they're doing and quickly fix their files and send it back.
Either way, I'm less mad at them because they're paying to fix it already.
Here is the wording we use when they try to select "I will fix it"
I will fix it: (NOT RECOMMENDED) - Asking for corrected files takes time as we have to write a detailed email explaining the problem and the fixes required.
E-Mails are handled AFTER production, so this may results in a delay of at least one day before you will even be aware that the order has been delayed.