Is it time to raise prices?


Staff member
NPRC has just released its 2018 Printing Industry Digital Color Pricing Study—presenting a detailed report on pricing for digital color printing—a companion to their recent Bindery Pricing Study.

This new study features pricing for dozens of popular color digital products, including the following:
  • Average and Median Hourly Graphics Charges,
  • Variable Data Printing – Cards: 5.5 x 8.5 & 4.25 x 5.5,
  • Flat Sheets (flyers & brochures): 4/0 and 4/4, finished size 8.5 x 11,
  • Flat Sheets (flyers & brochures): 4/0 and 4/4, finished size 11 x 17,
  • Rack Cards: 4/0 and 4/4, finished size 4 x 9,
  • 2-P and 3-P Carbonless Forms, with and without numbering,
  • Click charges only (Coated Text and Coated Cover),
  • General Stock Mark-up Practices,
  • Newsletter pricing: 16-page and 32-pages, quantities 100 - 2,500,
  • Booklet (with separate cover) Pricing: 16-page and 32-pages,
  • Digitally printed Envelopes: #10/24 & 9 x 12 Catalogs, black & color,
  • Business Card Pricing: Cards produced in-house vs. brokered,
  • General Discounting practices for various customer types,
  • Plus many other pricing details.
Click here to download the Table of Contents


Well-known member
It’s generally a good idea to raise prices incrementally over time so you keep up with inflation at a minimum.
This is a phenomenon that has gone on for millennia. Eventually, if you don't change prices you will be making nothing... figure 3% a year on average is what your expenses increase. If you're cheap now, figure you'll be firmly in the hole within 10 years if you don't change prices or do something else.

In addition, your competitors will disrupt the market by getting machines that are more efficient, driving prices down while your base costs go up.

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