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The Market Segment Manager is responsible for driving the profitable growth of given segment via strategically developing marketing campaigns that increase traffic to e-Commerce website nextdayflyers.com. Will use both traditional and innovative means to get awareness of nextdayflyers’ value proposition to market segment. Responsible for conducting assessment and increasing revenue of nextdayflyers within given segment. This position requires creative, analytical thinking, and a proactive outgoing approach. This position requires individual to collaborate with Marketing, Operations, Customer Service and other departments. Will collect and analyze data, create and implement marketing campaigns, and use critical thinking and communications skills on a daily basis.
Job Description:
• Responsible for increasing sales volume in given business segment through various media including but not limited to direct mail, tradeshows, seminars, ads, PR and outreach efforts.
• Review market trends, consumer behavior, and industry activity for given segment to effectively market NextDayFlyers to customer base.
• Baseline Market Assessment: Competitor analysis, industry structure, target segment needs, demographics and distribution channel analysis.
• Work with Marketing Analytics group to evaluate Nextdayflyers’ standing in market segment and design and implement strategy to increase customer traffic to e-Commerce website, and sales volume through increasing size of e-Commerce transactions.
• Work with customer base to determine needs and apply appropriate product/service solutions based on value.
• Cultivate long term relationships both internally and at all levels of customer/prospect organizations, partners, and VAR’s.
• Assist in price negotiations to maximize segment margin.
• Responsible for developing and presenting business cases for new business opportunities.
• Summary findings and recommendations: Market dynamics, development and presentation of recommendations based on research and support recommendations with findings.
• Provide up-to-date knowledge for market trends, challenges, and actionable opportunities for the Graphic Design segment of NextDayFlyers and Post Card Press.
• Work in conjunction with internal and external resources to create marketing materials to support a wide range of promotions, campaigns and events, requiring an understanding of the assigned business segment – Graphic Designers.
• Development and communication of value proposition and message tailored to audience - B2B/B2C customer base within given segment.
• Frequently interact with other Marketing areas, depending on the nature and scope of project.
• Work with Value Added Resellers – Graphic Designers.
• Identify market opportunities and gaps: Assist team to be ready for when the market changes for given segment. Identify leading indicators for market segment.
Requirements:
• BS Degree in Business, Marketing, Advertising or related field.
• Minimum 3 years sales or marketing experience in target segment industry.
• Experience working for a company in the e-Commerce industry a must.
• Excellent oral and written communication skills.
• Presentation skills – ability to present to either a board or large professional audience environment.
• Experience producing Marketing communications across various media.
• Ability to conduct primary and secondary research.
• Ability to communicate to all levels within company and to a large customer base both B2B and B2C.
• Must be highly organized.
• Ability to develop effective Marketing Strategies, assess effectiveness of campaigns and communicate back to executive management.
• Proficient with MS Outlook, PowerPoint, Word, Excel and online sales tracking tools.
More Information...
Job Description:
• Responsible for increasing sales volume in given business segment through various media including but not limited to direct mail, tradeshows, seminars, ads, PR and outreach efforts.
• Review market trends, consumer behavior, and industry activity for given segment to effectively market NextDayFlyers to customer base.
• Baseline Market Assessment: Competitor analysis, industry structure, target segment needs, demographics and distribution channel analysis.
• Work with Marketing Analytics group to evaluate Nextdayflyers’ standing in market segment and design and implement strategy to increase customer traffic to e-Commerce website, and sales volume through increasing size of e-Commerce transactions.
• Work with customer base to determine needs and apply appropriate product/service solutions based on value.
• Cultivate long term relationships both internally and at all levels of customer/prospect organizations, partners, and VAR’s.
• Assist in price negotiations to maximize segment margin.
• Responsible for developing and presenting business cases for new business opportunities.
• Summary findings and recommendations: Market dynamics, development and presentation of recommendations based on research and support recommendations with findings.
• Provide up-to-date knowledge for market trends, challenges, and actionable opportunities for the Graphic Design segment of NextDayFlyers and Post Card Press.
• Work in conjunction with internal and external resources to create marketing materials to support a wide range of promotions, campaigns and events, requiring an understanding of the assigned business segment – Graphic Designers.
• Development and communication of value proposition and message tailored to audience - B2B/B2C customer base within given segment.
• Frequently interact with other Marketing areas, depending on the nature and scope of project.
• Work with Value Added Resellers – Graphic Designers.
• Identify market opportunities and gaps: Assist team to be ready for when the market changes for given segment. Identify leading indicators for market segment.
Requirements:
• BS Degree in Business, Marketing, Advertising or related field.
• Minimum 3 years sales or marketing experience in target segment industry.
• Experience working for a company in the e-Commerce industry a must.
• Excellent oral and written communication skills.
• Presentation skills – ability to present to either a board or large professional audience environment.
• Experience producing Marketing communications across various media.
• Ability to conduct primary and secondary research.
• Ability to communicate to all levels within company and to a large customer base both B2B and B2C.
• Must be highly organized.
• Ability to develop effective Marketing Strategies, assess effectiveness of campaigns and communicate back to executive management.
• Proficient with MS Outlook, PowerPoint, Word, Excel and online sales tracking tools.
More Information...
