The combination of special effects with the unique capabilities of digital printing (personalized and on-demand production) is opening up new applications. The InfoTrends multi-client study Beyond CMYK: The Use of Special Effects in Digital Printing explores this through extensive research with print service providers and print buyers in the U.S. and Europe.
According to Jim Hamilton, Group Director at InfoTrends, “We are in the early days of digital print enhancement, but there are many questions up and down the industry value chain”. Print service providers are interested in these special effects, but are trying to understand how to market, price, and sell them.
For more information on this study:
http://www.infotrends.com/public/Content/Multiclients/BeyondCMYK.html
According to Jim Hamilton, Group Director at InfoTrends, “We are in the early days of digital print enhancement, but there are many questions up and down the industry value chain”. Print service providers are interested in these special effects, but are trying to understand how to market, price, and sell them.
For more information on this study:
http://www.infotrends.com/public/Content/Multiclients/BeyondCMYK.html
