Online Communities Can Keep Marketing Insights Going During Covid-19

prwhite

Administrator
Staff member
Excerpted from an article by Adriana Waterston, SVP at Horowitz Research
Humans yearn for connection, especially in difficult times. Yet our desire for connection is in direct contradiction to the mandate for “social distancing”.

Virtual tools—online communities & focus groups—can not only deliver needed research, but can also be a welcome respite for people who are feeling isolated in their own containment zone. As we navigate these uncertain waters, it remains critical to keep market & customer insights a top priority.

We are fortunate to have an arsenal of digital tools to help us stay tuned-in to our customers & prospects, in these difficult times. Online communities can bring almost anything online that can be done in-person, including:
  • User experience testing,
  • Program debugging,
  • Creative & market testing,
  • Brand perception,
  • Product support,
  • Virtual demos, etc.
In these uncertain Covid-19 times, brands can effectively use online platforms as one more place to maintain prospect & customer relationships by communicating, experiencing and interacting with a brand’s products, capabilities, support team & company.
 

So You Want to Invest In Inkjet

I Want to Invest in Inkjet, But…
Over the past few years I’ve watched a group of transactional and direct mail printers strategically shift from monochrome toner machines to full-color toner and inkjet presses. Most banished old black-only toner boxes but kept their color toner devices around because they anticipated needing both color inkjet and toner presses to meet customer needs. They were right then and continue to be right today. Because toner and inkjet can be better together. Read the Post

   
Top