Printers and publishers have always looked to find ways to keep their businesses at the forefront in their customer's minds. One method was to provide them with a practical tool that would likely be used every day. In the past, giving away specialty rulers was a popular way to do this since they had markings for things like picas, points, and column widths which were of concern to print specifiers that regular rulers did not have. The rulers were usually made of wood, but not always. The Howard-Wesson Co. ruler, for example is made of brass, while the Vancouver Sun/Province ruler is plastic and the John Wilkes Press proportion wheel (yes it's not really a ruler) is solid paper.
Since the 1970's other versions, typically produced on transparent, Graphic Arts photographic films became quite popular.
We used to give away different versions much like this one:
InSoft Automation announces the launch of Imp Version 14, the latest iteration of its industry-leading cost-based layout planning software. Packed with cutting-edge features, this release redefines efficiency, automation, and workflow optimization for printing and finishing processes.
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