Pantone Coated vs Uncoated Corporate style guide issue

[SMS]

There’s a member of this forum named SMS who was promoting an ink matching system that prioritizes consistent color across various mediums. You might want to look him up as he may be able to help you with this. Good Luck.

I appreciate you remembering SMS.

SMS (Spot Matching System) is built for printing in CMYK, so if you customer prints a large portion of his jobs in CMYK, SMS may be a solution for them. Once they have picked their SMS colors, it is besides no problem to pick out Pantone colors that look like the SMS colors, if Pantone spot colors are needed, along with CMYK colors.

SMS colors are visually the same, whether they are printed on coated or uncoated paper, displayed online or on TV.

Gordo is right here above. Typically designers don't define brand colors with one Pantone color for coated paper and another for uncoated, - although of course they should. They make the same mistake when it comes to CMYK - they use the same CMYK value for coated and uncoated paper, where they should provide separate CMYK values to hit the same color (visually) - plus in the case of CMYK, for it to work in the real world, you need to define which papertype, which icc profile and which printing standard the CMYK value is intended for, - one for coated paper and another one for uncoated paper, - or... you can just pick your colors from the SMS color palette and leave the incredibly boring but important details on printing standards and icc profiles to Spot-Nordic ;-)

The website of the Spot Matching System is www.spotmatchingsystem.com. Feel free to contact [email protected] for more information.

 

[[email protected]]

Similar situation, a client has decided upon a spot colour and we print everything in that one spot colour, but as Pantone inks are transparent (otherwise they would not mix) the substrate reflecting light through the printed ink has a major effect upon its actual appearance. Fortunately they accept the slight differences and they are only slight. All printed on a Heidelberg single colour press operated by three different people, but still acceptable.

 

[michaelejahn]

^^ I totally agree with what Mike Adams said ^^ - I worked for Pantone for a little while ( back when Pantone was hawking Hexachrome ! )