This is the Adobe playbook. Adobe is probably making a lot more money per user than they were in the past, but when you get too cocky and start upping the costs (and your margins), you may create too much of an opportunity for someone to swoop in and steal your whole business model by doing it better for less money. (Canva)
I hope the exact same thing happens to Pantone. They are such a dog shit company. Fuck the stupid ass Pantone Connect app.
I wouldn't doubt that Pantone would try to do what you are describing. Who cares if they creates hours of frustration for..."More than 10 million designers and producers around the world rely on Pantone products and services to help define...", as long as they get more money!
Focus on making things easier, not harder for people!