I guess advertisers in Canaduh are more sophisticated ;-)
This wasn't with Staccato it was Auraia DMS from Hamillroad. It's more like 20 micron than 36.
Ad sales did explain the change and its benefits to the key advertisers during implementation.
The switch to Auraia saved a major account whose flier/insert was going to move to a different publisher. It also resulted in a 98% drop in charge-backs (charge-backs are when an advertiser won't pay for their ad placement due to quality issues).
We've tried Auraia also. You should remember - i've contacted you about it. And I have to tell you - it is better than staccato.
It has been a very long testing period. And maybe we're just unlucky, or their new product (Belissima) was top priority, or British just don't like Russians - I don't know.
To the point - it was a very long testing period and mostly we've been doing nothing, waiting for the hamillroad's answer to our emails. Especially after we've sent them printed sheets "for evaluation and creation a special auraia screenset for our company".
Andy is very nice person, great expert and it was a pleasure for me to communicate with him. But month and a half of not answering ANY emails in the middle of the test trials is beyond my and my bosses understanding. Do you know how it is hard to establish a schedule for printing trials for moderate time period at the company, which works 24/7? How hard to explain to the company management that "yeah, they will answer shortly i can assure you". Espesially considering that i am prepress guy, not manager. And after Hamillroad finally showed up and started to answer us they did it again - just stopped answering after some time. At the beginning of a new test trials schedule.
I was left with promises and it's been about couple of months since the last Andy's email.
So, yeah, Auraia is very good. But the support from the Hamillroad company is a complete disaster. Now I have to deal with my new reputation of "aha, that's the guy who fokked up two extended test trials schedules, promised us lot's of improvements and throw some companies money into the trash".
The rant is over.