Re: Print Usage in Business Sectors
I'd like to point out that folding carton printing is not really considered commercial printing by many of us that do it. We consider it specialty printing since so many of the techniques, parameters, hardware which includes some or all of the post press processes; the use of metallic ink, various coatings and combination varnishes, die-cutting, massive use of spot color, three dimensional proofing, folding and glueing etc makes it a different kettle of fish.
Having said that, there is nothing stopping our business evolving into virtual cartons in on-line stores, electronic ordering and delivery of a plain cardboard box to the consumer with a 1 col tracking label attached. So prepress then would survive in a different form while traditional print may be further and drastically reduced. Who knows?
John W
Edited by: John Willis on May 22, 2008 8:49 AM