I never put PDFs in Quark
I also didn't put PDF in Quark... but I sometimes put PDF in
XPress... XPress is the software you work with, Quark is the manufacturer whom you give your money...
Anyway... XPress (as previously said) is not very good in importing PDF... the 5 and 6 releases are limited to PDF 1.3 only, and the 7 is limited to 1.5 maxi... (no info for the 8)
And I often experienced problems with importing in XPress PDF exported from InDesign or other Adobe softwares...
... XPress works better (or less bad) with distilled PDF.
As previously said, prefer an EPS file or switch to InDesign.
I always rasterize ads from agencies in Photoshop and then resave as TIF or EPS for placing in Quark - I just have always done this as I know a TIF is a complete flattened file and there will be no font issues which you can still get with EPS.
1-
That's the last chance solution to image a problematic PDF, but that's also the worst solution, giving unsharp text, unsharp lines as a contone picture can only do...
Of course you have no more problem with fonts and postscript level and so on, but you make butcher job and crap printing...
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You make a (common) confusion between "rasterize" and "pixellize": opening a vector-based file - like a PDF - in a picture software like Photoshop DOESN'T rasterize the file,
but pixellize the file, making a picture at a given resolution and in a given color mode : grayscales or CMYK.
At this step, you should know the big (and very important) difference between line-art mode and grayscales/CMYK mode (also called "contone" - for continuous tone - modes):
• line-art pictures contain only black and white pixels, that can be printed directly by laser or ink-jet printers and by offset presses: it easy to understand: for a black pixel, the printer or the offset press puts a "drop" of black ink on the paper, and for a white pixel the paper is left blank.
• contone grayscales pictures contain also black and white pixels plus gray pixels: in a common 8-bits grayscales picture, there are 254 different shades of gray... but the ink-jet/laser printers and the offset presses still work with ONE black ink and are able to print ONLY black or white pixels...
... and they are absolutely unable to print directly a single gray pixel, so they are completely unable to print 254 different shades of gray...
Here is the problem... and it has no solution...
... but a workaround exists: it's the screen. A screen is an area of little black dots in a white surface: seen at a reasonnable distance, the little black dots cannot be distinguished and our eyes see only a mix of black and white, making a gray:
- bigger are the black dots, more little is the white area remaining, and darker is the gray,
- thinner are the black dots, bigger is the white area remaining, and lighter is the gray.
Both vector pictures and bitmap pictures use a screen to print shades of gray... but they don't deal identically with the screen dots:
- vector can cut the screen dots to make them follow exactly the border of a line or a curve, so texts and other lines can keep a perfect shape, making a crisp printing
- bitmap pictures cannot cut the dots exactly on the borders, so texts and other lines are made with complete screen dots giving a rough line that seems unsharp when printed... that' why pixellized text is unsharp.
Sorry, it's quite difficult to explain, and more because english is not my native language (sorry for the mistakes)... so, here are two drawings that show clearly and exactly the real look of text in vector mode (AB0) and in pixel mode (AB5)... the difference is obvious!!!
(both pictures are made with a Viper RIP, by outputting the 1-bit rasterized picture as a file instead of sending it in the imagesetter: so it is EXACTLY what is normally on a film...
Text is Times 8 pts, the screen ruling is 150 lpi, the résolution of the 1-bit raster is 2400 dpi and the résolution of the grayscale picture "AB5" is 300ppi.
The magnification resulting of displaying a 2400 dpi picture on a 72 dpi screen is 33,33, times.
I added a thin red line on the "AB5" text to materialize the real shape of the glyphes.)