The post includes answers and concerns about the questions raised here
Profits per Print Establishment Best Since 2000; Annual Industry Profits Best Since 2007 - Economics & Research. The data are inflation adjusted; the post also includes data about profits per employee, which changed significantly to the upside in 2013.
Bigger discussions about the multi-year process underway were started in
Disrupting the Future which is still available for free as a
download.
My presentations to print audiences include the admonition that "data is not destiny" and we have many print businesses that are really outdistancing themselves from weak competitors. When I make my presentation this weekend at PICA's meeting, that will be an important part of the discussion. I also continue my rant to ignore the economics, and to ignore direct competitors when determining strategy; they are both backward looking, like a rear-view mirror, and it's almost impossible to move forward when you're doing that.
As far as the shrinking pie, I did write an important piece that explains those dynamics back in February "
How Survivorship and Merger Activities Affect Industry Survey Results and Statistics".
In a March posting I emphasized
the importance of organic growth, and what the industry looks like after adjusting for inflation and consolidation activities. Industry data are misleading unless these factors are part of the context of explaining them.
I do talk about special cases all of the time. Per the spirit of your note, perhaps I do that because I'm not an economist. I'm a businessperson and at times an entrepreneur. Understanding economics helps us find opportunities to pursue and opportunities to avoid.